Watch Africa Film Festival
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Building stronger cultural connections between Wales and Africa through film.

Festival team and partners in conversation at Chapter Arts Centre

Not just sponsoring an event listing.

Watch Africa Film Festival brings audiences, filmmakers and communities together for three days this September at Chapter Arts Centre, Cardiff.

Partnering with WAFF means standing behind a festival that centres African storytelling and creates real cultural exchange — not just sponsoring an event listing.

Why Partner With WAFF

Four reasons partners stay with us.

A growing, engaged audience

Reach audiences across Cardiff’s African diaspora, arts and culture communities, and young creatives.

Thirteen years of standing

Association with a festival now in its 13th year — 168 films, 10,000+ viewers, Wales’s only African film festival.

Full-campaign visibility

Presence across social media, press, email, on-site signage and event moments throughout the campaign.

A real impact story

A genuine cultural impact story to tell your own audiences and stakeholders, not just a logo placement.

Ways To Get Involved

Support that fits how you work.

Festival partner

Headline support across the full festival campaign, with presence at the opening night and TUZO Awards ceremony.

Strand or award sponsor

Back a single strand, workshop or award category — from the shorts programme to the Audience Choice Award.

In-kind & collaboration

Venues, equipment, catering, print, hospitality or shared programming with your own audiences and networks.

Detailed sponsorship packages for 2026 are available on request.

A film crew filming an actor on location in Cardiff

Our Partners

Organisations backing African cinema in Wales.

Chapter Arts Centre logo

Chapter Arts Centre

Ffilm Cymru Wales logo

Ffilm Cymru Wales

BFI Film Audience Network and The National Lottery logos

BFI Film Audience Network

Sub-Sahara Advisory Panel logo

Sub-Sahara Advisory Panel

Culture Connect Wales logo

Culture Connect Wales

Urban Stamp logo

Urban Stamp

Get In Touch

Start a conversation.

For sponsorship, in-kind support, or collaboration conversations, contact us directly and we’ll send through this year’s partnership pack.

enquiries@watch-africa.com

See what your support makes possible.